Want to lose fat, tone up and feel great in just 6 weeks? If "Yes", then watch this important video below...

From: James Layton

Let Me Show You Everything You'll Receive When Joining The 6 Week Fat Loss Challenge!
  • Training Program. (There will be a mixture of weight training and cardio sessions included within the 6 week challenge). You must be able to commit to at least 4 training sessions per week which will take approximately an hour each. Also, you must be a gym member, or have access to at least barbells or dumbbells.
  • Calorie, protein, carbohydrate and fat targets set by me. Meal plans are very restrictive and are not long term solutions. I want to give you the freedom to put together whatever meals you want to meet your nutrition targets. No foods are off limits, as long as you meet your daily nutrition targets.  
  • Access to a private facebook group. This is where you can interact with other members who are going through the same process and this is also where you can ask me questions. 
  • 24/7 access to ask me questions within the Facebook group. Only my premium online coaching clients get access to ask me questions. I'm offering the same access within this 6 week challenge within the private Facebook group. I will be very active in the group and will do my best to answer any questions as quickly as possible. 
  • Access to all 4 of my recipe ebooks valued at £12.99 each. Each recipe ebook contains: 40 whey protein, 40 meat and 40 fish based recipes. That's 480 recipes you will have access to, which you can use to meet your daily nutrition targets. 
  • Changes to your nutrition & training when you reach any fat loss plateaus made personally by me. It's important to note that fat loss plateaus are normal within a fat loss phase. That is just my cue as a coach to make a change to your nutrition or training so you continue creating the calorie deficit needed for fat loss. When you reach a plateau, simply post a comment in the Facebook group and I will jump into make a change to your nutrition or training, so you start making progress once again. 

Who's the 6 week fat loss challenge for?
  • The 6 week fat loss challenge is for males and females who want to lose body fat, tone up and feel great.
  • You do need to be able to commit to minimum for 4 training sessions per week for approximately 60 minutes for each session.
  • You need to be motivated and prepared to implement the nutrition targets and training program I set for you.

Why should you listen to me?

Hi, my name is James Layton, and I’m a personal training and online coach who specialises in helping clients achieve their fat loss, muscle growth or performance goals.

I help them overcome their lack of knowledge, and help them to train and eat appropriately to achieve their goals, while constantly educating and motivating them.

I’ve Been Helping People Overcome Their Lack of Results For 5 years!
I have been working as a Personal Trainer since October 2011, working initially with clients one-to-one.

In early 2013 I set up an online consultancy business; here I work with clients online to help them achieve their goals.

I have been very fortunate to come into contact with a great team of people. Among such people are Joseph Agu who currently works for the English Institute of Sport (EIS).

Joseph works with British Athletics (UK Athletics) and will most likely be heading to the next Olympics in Rio De Janeiro (Brazil) as a performance nutritionist.

Joseph is based in Loughborough and is about to undertake his PhD in “nutrition interventions for strength and power athletes”. 

He has probably been the biggest influence on my career to date, I not only consider him a mentor but also a good friend, who I speak to regularly.

Additionally, nutrition consultants Matt Jones MSc (who has worked with Liverpool FC, Wrexham AFC and Crusaders RL) and Amrish Vasdev MSc (who is currently working for Lucozade and Notts County FC) have also played a part in furthering my knowledge.

These professionals have been a great support to my learning, introducing me to the work of Alan Aragon and Lyle McDonald and helping me to an understanding of the scientific literature through appropriate research Journals.

I continue to read regularly around subjects such as, hypertrophy (muscle growth), supplementation, fat loss, and anything relevant to optimising body composition (muscle growth and fat loss) and performance.
Added to this, within the last 3 years I have attended the following seminars, hosted by some of the leading experts in both training and nutrition:

- Alan Aragon Nutrition UK Conference 2 day event. (October 2013)

- Brad Schoenfeld Hypertrophy UK Seminar (January 2014)

- Eric Helms Body Building Prep Seminar (April 2014)

As well as my online coaching and personal training, I have recently launched a muscle building Ebook which was endorsed by Eric Helms, a 3D Muscle Journey Coach and a well-known successful professional natural bodybuilder. This Ebook has now been converted into a full blown course.
I was also fortunate enough to have my recently launched podcast ranked number 1 in the world in Itunes within the "New & Noteworthy" category for Fitness & Nutrition.

Here are some results below of some of my personal training and online coaching clients:

"From the very moment James & I started working together, his levels of support have been phenomenal"

From the very moment James & I started working together, his levels of support have been phenomenal.

James works with clients is not a ‘do as I say, when I say it and don’t ask why’ approach – I feel as if I have learned an immense amount from working with James, to the point that the way I perform in the gym and through my diet will be changed long after James and I stop working together.

My prep was 18 weeks long, and in hindsight now, looking at the pictures of when I started, I am stunned at the confidence James showed in believing I could get ready for the show, as I was carrying far more weight than I thought at the time.

The prep was, at times, very draining. Not just physically, but mentally and emotionally also. 

Throughout those periods James did an excellent job of keeping me focused and motivated, but was flexible enough to accommodate any changes I experienced, be it a decrease of strength (as is common during a calorie deficit like the one I followed) or a change in mood (also common).

After a long and hard 18 weeks I managed to place 3rd out of 16 Novice Heavyweights at the
BNBF Scottish. 

I would not have been able to do had it not been for the guidance, knowledge and support provided by James. I would recommend him to anyone who is looking to make a positive, long-term change to the way they approach training and nutrition.”- Andy Love

"I came in one of the most conditioned athletes and which gave me my placing at my first show"

I started working with James back in March 2016. I decided I wanted to compete at my first body building competition and knew I couldn’t do it alone. 

I was looking and found James’s Free Ebook on how to set up your own macro nutrient targets. I found this extremely informative and liked the way he was slightly different to most trainers. 

James is an evidence based trainer and no myths within the fitness industry are ever spoke about. This was exactly what I was looking for and got in touch.
We worked together for 8 months leading into my first 2 shows where I placed 5th at Pure Elite and was called forward for comparisons at Miami Pro, both Over 75 Fitness Model.
Every step of the way James was there with simple but effective training that was always being developed and adapted to my ever changing training needs. Because of this I feel I came in one of the most conditioned athletes and which gave me my placing at my first show.
Me and James now are building for shows towards the end of this year but the goal for 2017 is a Pro Card within at least one organisation if not 2 or 3.
Been an absolute pleasure and more importantly a education.
Online Client: Sean Bauer 8 week fat loss progress

"....only one week I was seeing results and all my fears demolished"

"I was a classic 'fitness class cardio addict' and was definitely working harder not smarter.

However I knew I had to change as I wasn't getting the results I wanted. As I'm a control freak I was initially apprehensive to up my calories and decrease my hours of cardio as James had prescribed, but after only one week I was seeing results and all my fears demolished.

James put together a really comprehensive but easy to follow training and nutrition plan and I've seen great results (strength and fat loss) every single week.

He was always available to rapidly answer queries/concerns via email or text. 

He gave me really positive feedback every week to keep me motivated. My only regret is that I wish I'd started training like this years ago."- Charlotte Lucas

"I have lost 5 stone 1lb and now feel so much healthier, fitter, happier and more confident"

"I was a typical overweight person looking for a quick fix and had decided that the Body by Vi Shakes was the way to go. I started my journey at the beginning of July 2013 and lost 28lbs in my 90 Day Challenge.

I then joined my local gym (30th August) and met James who taught me the errors of my ways and set me on a training and nutrition plan without using the shakes.

I now train with James twice a week and find that these sessions are more intense and more beneficial than just my gym sessions because of the support and encouragement he gives – whilst working you to your limits.

With James’ help and encouragement I have lost 5 stone 1lb and now feel so much healthier, fitter, happier and more confident.

I still have a way to go but I know that after many years of trying and not succeeding, this time I will succeed because I have found a great ally in James and with his continuous help, support and encouragement I know I will get to my goal. ‘Thanks’ doesn’t really cut it – but thank you James."- Jo-Anne Fenech
"if you are serious about getting results down the gym do not hesitate to give James a call as you won’t regret it"
"As you can see from the start photo’s I had put a bit of weight over the years!!!!

Despite being consistent in the gym and I knew that my diet was a mess and I thought that was the only problem until I started training with James.

The program that James devised for me really suited me as it let me lead a normal life it as it wasn’t too restrictive and let you choose what to eat that day as long as it fits in to your Macro’s and as you can see from the results it works, that’s not to say it was easy, as times it was quite tough as I had a lot of excess fat to lose but James was always there to support and answer any questions that I asked .

Like I said earlier as I had been a regular Gym goer for several years and thought I had some good knowledge of routines bit since I have been under James is guidance I have learnt so much more training methods and exercises as well as just the diet you really do get the whole package so if you are serious about getting results down the gym do not hesitate to give James a call as you won’t regret it." - Barry 

"I've been eating more, gaining muscle mass, recovering properly and my body fat is the lowest its ever been.. a win win situation in my eyes!!"

"I started working with James as I was worried my body wasn't recovering as quickly as it could be. And I was right! James has made valuable changes, identifying areas to improve in my day to day diet, but I can still eat the foods I enjoy.

I had always been conscious about eating too much and gaining weight, and that was causing me to not eat enough, with my muscles not recovering properly and actually losing muscle mass.

Since working with James he's helped me set realistic targets, supporting me throughout, and I'm seeing and feeling the great results. 

I've been eating more, gaining muscle mass, recovering properly and my body fat is the lowest its ever been.. a win win situation in my eyes!! The nutrition plan James has come up with is easy to follow, understand and implement . Thanks James, top man."- Jed Steer

"Over 8 weeks...I went from 56kg to 50.7kg and body fat of 23.4% to 16.9%"

I commenced a 8 week fat loss programme starting on the 7th March whereby on a weekly basis, I was given my macronutrient targets and a specific weight training programme and varying cardio sessions which were specific to the main areas that I wanted to work.

On a weekly basis I would email the changes in my measurements and James would make any necessary amendments based on my progress and my ultimate goals … the upshot was that over the 8 weeks, although already very lean, I went from 56kg to 50.7kg and body fat of 23.4% to 16.9%, with improvements in muscle definition in my legs, abs, arms shoulders... well, all over really! 

After the fat loss phase, we then worked on a muscle building phase, focusing on some major compound lifts to build strength – I was really please that for someone who is relatively petite, I improved my free standing weighted squats from 30kg to 70kg, Sumo deadlifts from 40kg to 72kg and bench press from 25kg to 40kg)!

More importantly I learned how to balance my daily intake of protein, carbs and fats to get the results I wanted and also how to change this depending upon whether I was on fat loss phase or muscle building phase.

The great news is that although I have not worked on a programme with James since August and essentially continued alone, I have been able to maintain and improve on both my strength training and nutrition plan – that’s not to say that I haven’t ‘fallen off the wagon’ occasionally, however through the learning process I went through with James I have been able to get back on track in no time…. And learned not to beat myself up about it!

The nutrition advice was second to none, you can incorporate lots of flavours in your cooking AND still stay within your macronutrient guidelines! So all in all, I would highly recommend anyone to try out James to support you with your fitness and nutrition goals.

He’s extremely professional and knowledgeable in his field and it really works to be able to check in with your progress on a weekly basis to keep you on track and to ask any questions you may have (I kind of miss this bit!!). Four months after I have finished my second programme with James I have continued to build strength and muscle gain, I now weigh in at 51- 52kg with body fat around 17%, which I’m really pleased with.

I have told my friends about the experience and I would not hesitate to contact James again to help me with my fitness goals. Thank you James!"- Sarah

"in June 2016 and consequently lost almost 20lbs following the training and nutrition package"
"I debated for months whether to look for an online coach and now I wished I ahead done it earlier. After looking around at a lot of different online coaches, I was pointed in the direction of James's website. 

I read all of the testimonials and results of his clients and realised that he was going to be the person who could help me.

I got in touch with him, he responded really quickly. He just asked some basic questions about where my fitness and training was at that point in time, what it was I was trying to achieve and how we could potentially go about helping me. Total transparency from the the offset.

Together we decided that the best start would be a fat loss phase in order to lean out and get down to a really comfortable level of leanness before embarking on a muscle building phase.

James told me exactly what he would provide for me every single week, that he would always be there to listen to me if I had any queries, any problems with exercises, just generally being there in the capacity as an online coach.

I began my fat loss phase the very last week in June 2016 and consequently lost almost 20lbs following the training and nutrition package that James had designed specifically for me, how strong I was, and what my aim was which at that time was fat loss.

I concluded the fat loss phase at the end of December 2016 and I've never been so lean in my life. I am 37 and feel and look better than when I was 27!

Yes it took a lot of willpower and dedication on my part but I honestly believe that having support from James and thy accountability to someone other than myself with regards to nutrition and weight training, which to be fair I was pretty much a novice at, made all the difference.

I feel that I have been educated, motivated, and supported the whole way through. I can honestly say that I do not regret my decision to work with James with regards to my training goals. I am more knowledgable about nutrition, feel confident in the gym and generally happier as a person."- Louise Sore

"I have just finished a 12 week fat loss phase to which I was 20% body fat and now I'm down to my target of 10%"

"Before I began working with James I was never able to get my body fat % figure down to where I wanted it. 

I ate sensible and had a good understanding of the nutritional values of food.... Or at least I thought I did!

I did have a plan when I stepped into the gym but never managed to achieve the changes in body composition I desired.

I found James through social media and after looking through his site and reading through the various testimonials i decided to contact James although quite sceptical I really didn't feel I had anything to lose.

James gave me an initial assessment online to see if I were suitable for the process. His response to my initial mail was prompt and very professional. Working with James I have just finished a 12 week fat loss phase to which I was 20% body fat and now I'm down to my target of 10%.

The whole process has been an education and one that I have really enjoyed. James's knowledge and constant support is a credit to himself and his business. He is always available to answer any questions I may have. Everything is explained and made simple.

I would definitely recommend working with James to anyone who wishes to change the way they look and to gain the knowledge required to achieve and maintain this."- Jason

Online Client: Craig F. 12 week progress photos
"No foods were off limits...When people ask me how I achieved my results, I simply direct them to James' website"

"I had been training with weights for approximately 10 years and had a good knowledge and understanding of training and a wide range of exercises. 

However, it was my nutrition that I needed guidance on and also a structure to my training program that included progressive overload to achieve my goals.
Like many people I thought I knew what I was doing for all those years; however it would just appear that I was spinning my wheels. I followed the advice that the ‘bigger’ guys in the gym threw out, and it was when I discovered James’ website through social media I decided to look further into his services.

I read some of the free information James gives out along with looking at the testimonials other clients had left along with their results. I also knew some of the people James makes reference to in the fitness industry which told me he knew his stuff!! 

A few other things that appealed to me were that James practises the evidence based science approach to training and nutrition and also a flexible dieting approach.

Once I had contacted James, the process of putting everything in place to achieve my goals was fluid. I simply told him what I wanted to achieve and he explained how we would achieve it.

Everything was laid out so it was easy for me to understand and follow, but most of all he was honest and realistic with me in relation to the timescales to achieve my goals.

I am extremely happy with the end result.
I have achieved what I set out to do, but I have also learned a lot from James throughout the whole process which has increased my knowledge in both training and nutrition.

No foods were off limits as long as they fitted within my macronutrient targets. Believe it or not during the 22 week cutting phase, I had been out for dinner on numerous occasions, been to a wedding (and yes, I drank alcohol too!) and James was able to teach me how to enjoy these life events whilst staying on track to achieve my goals.

I cannot thank James enough for what he has helped me achieve, it has been an absolute pleasure working with him.

When people ask me how I achieved my results, I simply direct them to James' website where they can then see for themselves. I would also recommend his podcast which James has put out a lot of good information on." -Brian Steel
The first 4 grouped photos were taken before we started working together.
All photos below are of Client Brian Steel at the 22 week mark.

"James' knowledge is second to none and I have trusted him and his methods throughout the process and the results really show"

"I have worked with James for 18 weeks now and have just come out of my fat loss phase.

James' knowledge is second to none and I have trusted him and his methods throughout the process and the results really show.

I cannot recommend James enough. 

Pleasure to work with and look forward to seeing what the next stage brings."- Amy Calder

"Do what he tells you, as best and accurately as you can, and I am telling you that you will achieve what you want in a very short period of time"

"Having completed a Marathon at back end of 2013, my fitness levels quickly slackened as I got back into old eating habits and irregular training as I had no goal...I continued to be a slave to the treadmill but was blissfully unaware of how little it was doing for me.

I knew I needed to change things, but had no idea where to start so I worked 1:1 with two different personal trainers previously and spent what now seems silly money on getting no where fast and I was no nearer achieving my goal, at 40, of losing fat and gaining muscle to show what lay beneath.

I was on the brink of cancelling my gym membership when I saw JLF post an advert on Facebook. I read, was immediately interested but also very sceptical.

However, I had nothing to lose. I emailed James, who instantly provided me with everything that was needed to a) understand my goals and b) explain how we were going to achieve them....and now, I am beginning to understand where I was going so wrong and am enjoying some amazing results - ok with some hard work and self motivation too - but James is making things so easy.

Do what he tells you, as best and accurately as you can, and I am telling you that you will achieve what you want in a very short period of time.
Honestly, stop wasting your time and money.

Do it now. You won't look back. I haven't. THANK YOU JAMES!!"- Ben Astill

The first three photos were taken at the start of the process. 
All three photos below are Ben Astill at the 15 week mark.
After Ben completed his fat loss phase, we then transitioned into a muscle building phase. See below what Ben has achieved within the past 31 weeks.
Is There A Guarantee?

You Also My No-Risk 100% Money-Back Guarantee!
You’ve likely tried many solutions for your nutrition problems before, only to be let down over and over, so you’re worried about getting burned again...
I completely understand!
So to put your mind at ease, I’d like to offer you an ironclad NO RISK money back guarantee:
Try my 6 week challenge! If you decide at any time during those 6 weeks that it isn’t doing what I say it will, let me know, and I’ll refund ALL of your money... no questions asked!

Here's What To Do Next...
Click on the button below, fill in your payments details and you will receive information on the next page of what to do next to get started within the 6 week challenge :-). 
Thanks for taking the time to read this letter and watch the video and I look forward to hearing from you soon!

James Layton

P.S Remember, there's a money back guarantee, so there is no risk on your part. Simply scroll back up, click on that big yellow button you see there, and take advantage of this special offer on this page! :-)